Flex your Strengths

Fitness is a journey with many ups and downs, but we're here to help you level up in every area of your life. We want you to push yourself to reach higher, be stronger, and build something that inspires others.

What's New

American Viking

American Viking

An inspired collection for our strongest athlete here at Backlit Fitness and... 

Find your Motivation

Flags

Flags

Gym walls looking bare? Need some extra motivation to push for that... 

  • Atlas Strong

    Excited for World's Strongest Man but can't be there in person? Grab some stickers or a bag and flag to bring the competition straight to you. Featuring the countries and flags from which each competitor hails, you can rep the strongest in the world wherever you go.

    Bring the Strength Home 
  • Road to Competition

    Keep your eyes peeled for updates on my journey to competitive strongman. I will be ramping up this fall and into next spring, to take the stage before next summer. Follow along on Instagram to get the latest updates and support along the way.

    Blog Coming Soon! 
  • Swolentines

    Our seasonal product line for every gym bestie and bromance around.

    Share The Love